{"product_id":"run-it-like-a-business-aubrey-bergauer-9781637744383","title":"Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art","description":"\u003cb\u003eFeatured on \u003ci\u003ePublishers Weekly\u003c\/i\u003e 2024 Announcement Issue \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eTEDx speaker Aubrey Bergauer--\"the Steve Jobs of classical music\"--reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. \u003cp\u003e\u003c\/p\u003eIn the US alone, the arts are a $763 \u003ci\u003ebillion \u003c\/i\u003esector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement--while always putting art first. \u003cp\u003e\u003c\/p\u003eRunning your arts organization like a \u003ci\u003ebusiness\u003c\/i\u003e is your path forward to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGrow audiences and keep them coming back again\u003c\/li\u003e\n\u003cli\u003eMake our organizations more inclusive\u003c\/li\u003e\n\u003cli\u003eGet younger attendees in the seats and on the donor rolls\u003c\/li\u003e\n\u003cli\u003eGenerate millions more dollars in revenue\u003c\/li\u003e\n\u003cli\u003eContinue to create the art we love--\u003ci\u003ewithout\u003c\/i\u003e the stress of figuring out how to afford it\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eJust because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. \u003cp\u003e\u003c\/p\u003eThe for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. \u003ci\u003eRun It Like a Business\u003c\/i\u003e provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aubrey Bergauer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637744382\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637744383\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 1.10d","brand":"Aubrey Bergauer","offers":[{"title":"Hardcover","offer_id":44138460840191,"sku":"9781637744383","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fbd02cc8-5235-4a80-9501-8622cde0d942.jpg?v=1687899782","url":"https:\/\/www.whiterainbookhouse.com\/products\/run-it-like-a-business-aubrey-bergauer-9781637744383","provider":"WR Book House","version":"1.0","type":"link"}