{"product_id":"run-shay-even-9798189863578","title":"Run: How to Win Local Elections","description":"\u003cb\u003eYou want to win. Here's what actually works.\u003c\/b\u003e\u003cbr\u003eTwenty-five years. Dozens of campaigns. City councils, mayoral races, a U.S. Congressional campaign. Shay Even has run them, managed them, and cleaned up after the ones that went wrong - and RUN is everything he learned, boiled down to what actually matters.\u003cbr\u003eLocal elections are winnable. But only if you understand the specific electoral system you're actually running under - party-list? direct vote? ranked-choice? two-round runoff? - because the tactics that win in one system lose in another, and most campaign advice out there was written for a different country than yours.\u003cbr\u003eRUN gives you the real playbook: a message voters can repeat back to a stranger. A team that holds together under pressure. Money raised without losing your dignity. A press strategy for when there's barely any press left. AI used right, not against you. And a plan for election day - and the morning after, win or lose.\u003cbr\u003eSix real elections from five countries. The exact math behind your \"win number.\" Worksheets you actually fill in, not just read.\u003cbr\u003e\u003cb\u003eThis isn't a motivational book. It won't write your platform for you, and it won't promise you a win. What it will do: make sure that when you lose, it isn't because of something you could have learned for free, months in advance.\u003c\/b\u003e\u003cbr\u003eRUN: because winning starts before you announce.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shay Even\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798189863578\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.45d","brand":"Shay Even","offers":[{"title":"Paperback","offer_id":50666063331583,"sku":"9798189863578","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3fdf4f69-adc8-496f-9ade-876bf744e1a4.jpg?v=1792015413","url":"https:\/\/www.whiterainbookhouse.com\/products\/run-shay-even-9798189863578","provider":"WR Book House","version":"1.0","type":"link"}