{"product_id":"running-against-the-herd-eddie-perkin-9780231224147","title":"Running Against the Herd: Battling Biases to Make Better Investment Decisions","description":"\u003cp\u003eWhy do smart, capable individuals and teams so often make poor decisions? \u003ci\u003eRunning Against the Herd\u003c\/i\u003e offers new answers to this question by blending insights from behavioral economics with hard-earned lessons from a two-decade-plus investing career. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEddie Perkin draws on his extensive experience leading global investment teams to identify biases that shape our decisions, not just in markets and boardrooms but also in sports, gambling, and everyday life. He shows how mental shortcuts--from overconfidence and short-termism to groupthink--impair judgment and shares practical tools to counteract them. Through real-world examples and data from hundred-million-dollar investment decisions, Perkin demonstrates that success depends less on predicting the future than on designing teams and processes that challenge assumptions, welcome dissent, embrace uncertainty, and learn from mistakes. \u003cp\u003e\u003c\/p\u003eAccessibly written and deeply relevant beyond finance, this book reveals how anyone--investors, leaders, or professionals across fields--can improve their decision-making by understanding its underlying psychology. \u003ci\u003eRunning Against the Herd \u003c\/i\u003eprovides a road map for thinking more clearly, working more collaboratively, and achieving better outcomes in a world of uncertainty.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eddie Perkin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0231224141\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231224147\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Eddie Perkin","offers":[{"title":"Hardcover","offer_id":48437713993983,"sku":"9780231224147","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d3e43c8-cdcf-418e-9e9e-280dba50ceba.jpg?v=1777163552","url":"https:\/\/www.whiterainbookhouse.com\/products\/running-against-the-herd-eddie-perkin-9780231224147","provider":"WR Book House","version":"1.0","type":"link"}