{"product_id":"running-lean-ash-maurya-9781098108779","title":"Running Lean: Iterate from Plan A to a Plan That Works","description":"\u003cp\u003eWe're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. \u003c\/p\u003e\u003cp\u003e In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product\/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDeconstruct your idea using a one-page Lean Canvas \u003c\/li\u003e\n\u003cli\u003eStress-test your idea for desirability, viability, and feasibility \u003c\/li\u003e\n\u003cli\u003eDefine key milestones charted on a traction roadmap \u003c\/li\u003e\n\u003cli\u003eMaximize your team's efforts for speed, learning, and focus \u003c\/li\u003e\n\u003cli\u003ePrioritize the right actions at the right time \u003c\/li\u003e\n\u003cli\u003eLearn how to conduct effective customer interviews \u003c\/li\u003e\n\u003cli\u003eEngage your customers throughout the development cycle \u003c\/li\u003e\n\u003cli\u003eContinually test your product with smaller, faster iterations \u003c\/li\u003e\n\u003cli\u003eFind a repeatable and scalable business model \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ash Maurya\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1098108779\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781098108779\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 367\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 1.00d","brand":"Ash Maurya","offers":[{"title":"Paperback","offer_id":44050402541823,"sku":"9781098108779","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":45462763864319,"sku":"9781098108779","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4e0351f2-92a9-423a-9bfa-c50dedb3ed9e.jpg?v=1685007028","url":"https:\/\/www.whiterainbookhouse.com\/products\/running-lean-ash-maurya-9781098108779","provider":"WR Book House","version":"1.0","type":"link"}