{"product_id":"rural-marketing-sanal-kumar-velayudhan-9781032685250","title":"Rural Marketing: Growing the Non-urban Consumer","description":"Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sanal Kumar Velayudhan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032685255\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032685250\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge India\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.53d","brand":"Sanal Kumar Velayudhan","offers":[{"title":"Paperback","offer_id":48443955544319,"sku":"9781032685250","price":61.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4deafb4-42b6-4d08-9245-3903f995f6e6.jpg?v=1777209013","url":"https:\/\/www.whiterainbookhouse.com\/products\/rural-marketing-sanal-kumar-velayudhan-9781032685250","provider":"WR Book House","version":"1.0","type":"link"}