{"product_id":"sales-and-marketing-checklists-for-jan-mitchell-9780867187243","title":"Sales and Marketing Checklists for Profit-Driven Home Builders","description":"The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close. Get the best results from your sales and marketing program by learning how to - create a marketing plan - budget for marketing - develop an effective website - conduct local marketing research - manage salespeople - manage prospects - run a public relations campaign - conduct promotional events - use virtual models This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Mitchell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0867187247\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780867187243\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Builderbooks\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.40w x 0.40d","brand":"Jan Mitchell","offers":[{"title":"Paperback","offer_id":48441372475647,"sku":"9780867187243","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_408c7214-d40c-47c9-82fe-fb6ee7bfe01d.jpg?v=1777190469","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-and-marketing-checklists-for-jan-mitchell-9780867187243","provider":"WR Book House","version":"1.0","type":"link"}