{"product_id":"sales-confidence-that-lasts-j-m-walsh-9781919391892","title":"Sales Confidence That Lasts: How Professionals Stay Calm, Credible, and in Control Under Pressure","description":"\u003cp\u003e\u003cb\u003eSales Confidence That Lasts: How Professionals Stay Calm, Credible, and in Control Under Pressure\u003c\/b\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eWhy does sales feel harder than it should?\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003eYou know your product. You understand customers. You've closed deals before.\u003cbr\u003eSo why does meeting new customers still create nerves?\u003cbr\u003eWhy does one difficult interaction knock your confidence for the rest of the day?\u003cbr\u003eWhy does nobody talk about this honestly?\u003cp\u003e\u003cb\u003eThis book does.\u003c\/b\u003e\u003cbr\u003eWhat Nobody Teaches You in Sales Training\u003cbr\u003eMost sales training teaches what to say and how to close. It covers product knowledge and sales process.\u003cbr\u003eWhat it doesn't teach is how to manage yourself.\u003cbr\u003eNo one explains why meeting strangers repeatedly feels draining.\u003cbr\u003eNo one prepares you for the emotional weight of being constantly assessed by people who haven't decided whether to trust you yet.\u003cbr\u003eNo one tells you how to recover when rejection lands harder than it should, or how to stay motivated on quiet days.\u003cbr\u003eYou're expected to \"just be confident\" as if confidence is a personality trait you either have or don't.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSales Confidence That Lasts\u003c\/b\u003e changes that. This Book Is Different\u003c\/p\u003e\u003cp\u003eThis isn't motivation or mindset cheerleading. This is \u003cb\u003epractical psychology for salespeople \u003c\/b\u003ewritten by someone who has spent over 30 years working directly with sales teams across automotive, property, finance, holiday parks, and B2B services.\u003c\/p\u003e\u003cp\u003eEvery chapter addresses real challenges: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNerves before difficult conversations\u003c\/li\u003e\n\u003cli\u003eThe weight of constant judgement\u003c\/li\u003e\n\u003cli\u003eConfidence dips after rejection\u003c\/li\u003e\n\u003cli\u003eExhaustion from meeting strangers daily\u003c\/li\u003e\n\u003cli\u003eSelf-doubt during slow periods\u003c\/li\u003e\n\u003cli\u003eRecovery after mistakes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith honesty, clarity, and psychological depth explaining not just \u003ci\u003ewhat\u003c\/i\u003e to do, but \u003ci\u003ewhy\u003c\/i\u003e these challenges exist and \u003ci\u003ehow\u003c\/i\u003e to handle them professionally.\u003c\/p\u003eWhat You'll Learn: \u003cbr\u003e\u003cb\u003eWhy sales feels uncomfortable (and why that's normal)\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow to steady yourself before meeting customers\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow to handle pressure in the moment\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow to recover from rejection cleanly\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow to manage quiet days without losing momentum\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow to handle difficult customers\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe behaviours that sustain confidence long-term\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWho This Is For\u003cul\u003e\n\u003cli\u003eExperienced salespeople who feel the emotional weight more than they admit\u003c\/li\u003e\n\u003cli\u003eNew salespeople who want realistic preparation, not motivational fantasy\u003c\/li\u003e\n\u003cli\u003eAnyone who's lost confidence and wants to rebuild it deliberately\u003c\/li\u003e\n\u003cli\u003eSales managers seeking coaching frameworks that actually resonate\u003c\/li\u003e\n\u003cli\u003eHigh performers who want to sustain excellence without burning out\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWhat You Won't Find\u003cul\u003e\n\u003cli\u003eMotivational speeches or \"fake it till you make it\" advice\u003c\/li\u003e\n\u003cli\u003eScripts, closing techniques, or sales tactics\u003c\/li\u003e\n\u003cli\u003eHype, exaggeration, or overnight transformation promises\u003c\/li\u003e\n\u003c\/ul\u003eThe Promise: By the time you finish, you will: \u003cp\u003e✓ Understand why sales creates pressure and stop misinterpreting responses as weakness\u003c\/p\u003e\u003cp\u003e✓ Stay calm when customers challenge or test you\u003c\/p\u003e\u003cp\u003e✓ Recover from rejection without carrying it forward\u003c\/p\u003e\u003cp\u003e✓ Handle difficult customers without losing composure\u003c\/p\u003e\u003cp\u003e✓ Communicate with calm authority that builds trust naturally\u003c\/p\u003e\u003cp\u003e✓ Have a reliable system for building and restoring confidence\u003c\/p\u003e\u003cp\u003eYou won't become someone you're not. You'll become a steadier, more grounded version of who you already are. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book promises \u003cb\u003esteadiness\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eConfidence that holds under pressure.\u003cbr\u003eConfidence that doesn't collapse after rejection.\u003cbr\u003eConfidence that sustains you across an entire career. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eReal psychology. Real tools. Real confidence.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePart of The Sales Professional's Library series: No hype. Just practical, experience-based guidance for professionals who take sales seriously.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eJ.M. Walsh, Founder, Breakthrough Chang\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. M. Walsh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1919391894\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781919391892\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Breakthrough Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.26d\u003c\/b\u003e","brand":"J. M. Walsh","offers":[{"title":"Paperback","offer_id":48447208423679,"sku":"9781919391892","price":20.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8753c9bc-8167-4f27-ba3f-d25191291638.jpg?v=1777229571","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-confidence-that-lasts-j-m-walsh-9781919391892","provider":"WR Book House","version":"1.0","type":"link"}