{"product_id":"sales-enablement-byron-matthews-9798200593637","title":"Sales Enablement: A Master Framework to Engage, Equip, and Empower a World-Class Sales Force","description":"\u003ci\u003eSales Enablement\u003c\/i\u003e is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Byron Matthews, Tamara Schenk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8200593630\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798200593637\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gildan Media Corporation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2018\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e MP3 CD\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.69h x 5.35w x 0.71d","brand":"Byron Matthews","offers":[{"title":"MP3 CD","offer_id":43944568553727,"sku":"9798200593637","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_0d62cf7e-5809-4321-aeef-1124d4b2efe2.jpg?v=1681504198","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-enablement-byron-matthews-9798200593637","provider":"WR Book House","version":"1.0","type":"link"}