{"product_id":"sales-enablement-jeff-nguyen-9798616608536","title":"Sales Enablement: The Framework for Sales and Marketing Collaboration","description":"Sales enablement is an essential component of any customer-focused organization.\u003cbr\u003eWhen you combine sales and marketing, you get the ability to create content tailored for individual customer needs which can help them achieve their goals with your products. Organizations that improve their onboarding and training experiences, as well as use tools like content management software, automation and internal communication become more successful at delivering value from the first touch point with a prospect all the way through to their last purchase.Enablement has a direct impact on your organization goals to grow revenue, acquire new customers, or retain existing ones.\u003cbr\u003eSales Enablement is the highest, most impactful investment a company can make to improve sales performance, increase revenue and drive organizational growth. But it's also a complicated process. It requires buy-in from leadership and ambassadors, along with collaboration amongst all teams to develop content that is both engaging and relevant. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003e\"Sales Enablement: The Framework for Sales and Marketing Collaboration\"\u003c\/i\u003e you will learn: \u003cul\u003e\n\u003cli\u003eWhat is Sales Enablement?\u003c\/li\u003e\n\u003cli\u003eWhere Sales Enablement is positioned in a company\u003c\/li\u003e\n\u003cli\u003eHow to create a culture of sales enablement\u003c\/li\u003e\n\u003cli\u003eHow to prepare the organization for enablement\u003c\/li\u003e\n\u003cli\u003eHow enablement, onboarding, \u0026amp; training are connected\u003c\/li\u003e\n\u003cli\u003eHow to manage content for enablement\u003c\/li\u003e\n\u003cli\u003eWhy internal communication is crucial\u003c\/li\u003e\n\u003cli\u003eHow to use technology for enablement\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eClick \u003cb\u003e\"Buy Now\"\u003c\/b\u003e and take your first step to sales excellence!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Nguyen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8616608532\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798616608536\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.17d","brand":"Jeff Nguyen","offers":[{"title":"Paperback","offer_id":45477025808639,"sku":"9798616608536","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_45d579fe-9bef-4b85-bd88-4543c30eb95e.jpg?v=1715918842","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-enablement-jeff-nguyen-9798616608536","provider":"WR Book House","version":"1.0","type":"link"}