{"product_id":"sales-engagement-manny-medina-9781119584346","title":"Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale","description":"\u003cp\u003e\u003cb\u003eEngage in sales--the modern way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. \u003ci\u003eSales Engagement\u003c\/i\u003e details the modern way to build the top of the funnel and generate qualified leads for B2B companies. \u003c\/p\u003e \u003cp\u003eThis book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. \u003c\/p\u003e \u003cp\u003e - Find common factors holding your sales back--and reverse them through channel optimization\u003c\/p\u003e \u003cp\u003e- Humanize sales with personas and relevant information at every turn\u003c\/p\u003e \u003cp\u003e- Understand why A\/B testing is so incredibly critical to success, and how to do it right\u003c\/p\u003e \u003cp\u003e- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy\u003c\/p\u003e \u003cp\u003eThis book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manny Medina, Max Altschuler, Mark Kosoglow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119584345\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119584346\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d","brand":"Manny Medina","offers":[{"title":"Hardcover","offer_id":44120897847551,"sku":"9781119584346","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c6cda899-3576-4d32-8f47-6218bffb73ef.jpg?v=1687416905","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-engagement-manny-medina-9781119584346","provider":"WR Book House","version":"1.0","type":"link"}