{"product_id":"sales-foundation-sorin-dumitrascu-9781977076960","title":"Sales Foundation: A Practical Guide","description":"n Sales Foundation: A Practical Guide by Sorin Dumitrascu, readers will learn that this respect should be present throughout the entire sales cycle, from the moment a potential customer is identified to the point when a sale is successfully closed. \u003cp\u003e\u003c\/p\u003eThis book provides a comprehensive guide to developing a successful and sustainable sales strategy in today's competitive marketplace. The author emphasizes the importance of the symbiotic relationship between sales and marketing and highlights key competencies that can benefit a sales professional. \u003cp\u003e\u003c\/p\u003eReaders will explore trends that influence the current sales environment and how these have changed the buyer-seller relationship. With an understanding of consumer buying behavior and the buying decision process, readers will be equipped with the tools they need to close sales and build a relationship of trust with their customers. \u003cp\u003e\u003c\/p\u003eThe book is structured to take readers through the four steps of developing a sales strategy: analyzing the competition, segmenting customers, creating value propositions, and developing a sales process. The final topic allows readers to put all the steps together and demonstrate their knowledge. \u003cp\u003e\u003c\/p\u003eIn addition, the book covers activities done in steps four to six of the sales process - presenting, discovering, and closing. Readers will learn how to prepare and deliver effective sales presentations, prepare for a negotiation, and close a sale with appropriate closing methods for each sales situation. \u003cp\u003e\u003c\/p\u003eOverall, Sales Foundation: A Practical Guide is an excellent resource for both new and experienced sales professionals who want to develop a successful sales strategy that prioritizes respect and trust with clients.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sorin Dumitrascu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1977076963\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781977076960\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 340\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.76d","brand":"Sorin Dumitrascu","offers":[{"title":"Paperback","offer_id":48587971690751,"sku":"9781977076960","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-foundation-sorin-dumitrascu-9781977076960","provider":"WR Book House","version":"1.0","type":"link"}