{"product_id":"sales-is-a-science-allan-lobeck-9781450283939","title":"Sales is a Science: How the Top 2 % Succeed","description":"What does it take to become a top performer in today's competitive sales field? In \u003ci\u003eSales as a Science, \u003c\/i\u003e author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective. Based on twenty-five years of experience in worldwide sales, Lobeck communicates that selling commercially is a science, not an art; it is a long-term activity that requires both a plan and a pre-defined process. He presents a logical, documented, process-based approach for activities and sub-activities in a sales cycle. He also provides flow diagrams for each phase of the sales cycle giving professional sales staff the best potential roadmap for success. \u003ci\u003eSales as a Science\u003c\/i\u003e defines the many steps and roles in the sales process, from planning, to account research, customer contacts, presentation and follow-up, negotiation, and customer evaluation. It outlines the commitment necessary to begin transforming your sales techniques in order to transition to financial independence and become a consistent top performer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allan Lobeck\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1450283934\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781450283939\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Allan Lobeck","offers":[{"title":"Hardcover","offer_id":48442258718975,"sku":"9781450283939","price":56.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6cdcbd97-7e49-4b0b-bf75-dd06f430ac81.jpg?v=1777196181","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-is-a-science-allan-lobeck-9781450283939","provider":"WR Book House","version":"1.0","type":"link"}