{"product_id":"sales-linkage-melissa-w-arcement-9798234053268","title":"Sales Linkage: Why Do I Need an Umbrella?: Teach Yourself (or Anyone) How to Sell the Right Way - Using Psychology and Needs-Based Selling","description":"\u003cp\u003e\u003cb\u003eWhat if the secret to selling more wasn't talking more - but listening better?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003e\u003cb\u003eSALES LINKAGE: \u003c\/b\u003e \u003cb\u003eWhy Do I Need an Umbrella?\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003e sales trainer and educator Patrick M. Arcement breaks down everything you thought you knew about selling and rebuilds it around one powerful idea: people already know what they need. Your job is to ask the right questions and listen.\u003c\/p\u003e\u003cp\u003eBuilt around the \u003cb\u003eSales Linkage Process\u003c\/b\u003e - a five-step, psychology-backed framework used in corporate training, government agencies, and university classrooms - this book gives you a clear, repeatable system for every sales conversation, in any industry, on any channel.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside you will find: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA step-by-step sales process that feels natural, not pushy\u003c\/li\u003e\n\u003cli\u003eHow to uncover real customer needs using active listening and open-ended questions\u003c\/li\u003e\n\u003cli\u003eProven strategies for handling objections, building urgency, and closing with confidence\u003c\/li\u003e\n\u003cli\u003eHow to sell through chat, text, and digital channels\u003c\/li\u003e\n\u003cli\u003eLeadership and coaching principles for sales managers and team leaders\u003c\/li\u003e\n\u003cli\u003eTools, habits, and daily routines that build long-term success\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are brand new to sales or a seasoned professional looking to sharpen your process, \u003ci\u003eSALES LINKAGE\u003c\/i\u003e gives you the mindset, the method, and the practical tools to sell the right way - by serving people, not pushing products.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Why do I need an umbrella?\"\u003c\/i\u003e Once you can truly answer that question, everything changes. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eBONUS: Book owners receive $50 off the full Sales Linkage online course at umbrellasalesbook.com.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Melissa W. Arcement,Patrick M. Arcement\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798234053268\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sparkus Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/04\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Melissa W. Arcement","offers":[{"title":"Paperback","offer_id":49001736929535,"sku":"9798234053268","price":16.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-linkage-melissa-w-arcement-9798234053268","provider":"WR Book House","version":"1.0","type":"link"}