{"product_id":"sales-management-for-improved-organizational-jos-duarte-santos-9781668434307","title":"Sales Management for Improved Organizational Competitiveness and Performance","description":"With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e José Duarte Santos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 166843430X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668434307\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"José Duarte Santos","offers":[{"title":"Hardcover","offer_id":44079851962623,"sku":"9781668434307","price":240.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b6f2ce9-7cfb-4e20-a191-0de0f9923632.jpg?v=1685483517","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-management-for-improved-organizational-jos-duarte-santos-9781668434307","provider":"WR Book House","version":"1.0","type":"link"}