{"product_id":"sales-management-that-works-frank-v-cespedes-9781633698765","title":"Sales Management That Works: How to Sell in a World That Never Stops Changing","description":"\u003cp\u003eIn this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull of insider case-studies from a wide-range of companies—from startups to big orgs.\u003c\/li\u003e\n\u003cli\u003ePractical, clear-eyed advice, diagnostics, and how-tos.\u003c\/li\u003e\n\u003cli\u003eSeparates fact from fiction, truth from myth about what drives a sales force to success.\u003c\/li\u003e\n\u003cli\u003eResearch-based methods, which is rare in a category that is full of hype, fads, and so-called thought leaders.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSales managers.\u003c\/li\u003e\n\u003cli\u003eExecutives who oversee or interact with the sales function.\u003c\/li\u003e\n\u003cli\u003eSales people who to understand how their selling role fits into the broader company.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank V. Cespedes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1633698769\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781633698765\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 1.30d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2022","brand":"Frank V. Cespedes","offers":[{"title":"Hardcover","offer_id":44051424051455,"sku":"9781633698765","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fa79da1b-7c51-435c-8e62-acd23f260a56.jpg?v=1685013014","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-management-that-works-frank-v-cespedes-9781633698765","provider":"WR Book House","version":"1.0","type":"link"}