{"product_id":"sales-meets-brain-research-paul-weber-9783658383237","title":"Sales Meets Brain Research: Just Let Your Customer Buy","description":"\u003cp\u003eThis book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.\u003c\/p\u003e Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy.\u003cp\u003e\u003c\/p\u003e If you are in sales and want to optimize your communication with existing and potential customers, this is the book for you\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Weber, Heiner Btger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658383232\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658383237\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 131\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.55d","brand":"Paul Weber","offers":[{"title":"Hardcover","offer_id":44129257160959,"sku":"9783658383237","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d05e4c83-6f5d-49fa-85f6-cca4e8ceb5a8.jpg?v=1687462906","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-meets-brain-research-paul-weber-9783658383237","provider":"WR Book House","version":"1.0","type":"link"}