{"product_id":"sales-pitch-april-dunford-9781999023027","title":"Sales Pitch: How to Craft a Story to Stand Out and Win","description":"\u003cp\u003e\u003cstrong\u003eCraft a sales pitch that dramatically outperforms an aimless feature walkthrough.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWorld-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUsing a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e● Why you need to be your prospect's guide in the buying process\u003c\/p\u003e\u003cp\u003e● Why a sales pitch is a unique style of story designed to help your customer say \"yes\" with confidence\u003c\/p\u003e\u003cp\u003e● How \"do nothing\" is the most fearsome competitor you have\u003c\/p\u003e\u003cp\u003e● How and when qualification, discovery, and product demos fit into a sales pitch\u003c\/p\u003e\u003cp\u003e● How your positioning is reflected in a great sales narrative\u003c\/p\u003e\u003cp\u003e● Why your differentiated value is the star of the show\u003c\/p\u003e\u003cp\u003e● The eight components of a solid sales pitch\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e April Dunford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1999023021\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781999023027\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ambient Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.54d","brand":"April Dunford","offers":[{"title":"Paperback","offer_id":44254789468415,"sku":"9781999023027","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f73b532d-7e4b-4f24-b243-e94c44c2e0a7.jpg?v=1694614372","url":"https:\/\/www.whiterainbookhouse.com\/products\/sales-pitch-april-dunford-9781999023027","provider":"WR Book House","version":"1.0","type":"link"}