{"product_id":"salience-of-social-media-in-col-dheeraj-kumar-9788197691355","title":"Salience of Social Media in Hybrid Operations","description":"\u003cp\u003eIn the contemporary scenario, nation-states are embroiled in a zero-sum political, military and economic competition to safeguard respective national interests, address security dilemmas and achieve a balance of power. To achieve their strategic goals, contesting state and non-state actors are increasingly leveraging myriad 'way' and 'means' viz; political, economic, legal, technology, information and military. \u003c\/p\u003e\u003cp\u003eAmidst the prevalence of volatility, ambiguity and uncertainty in global affairs, emergence of hybrid warfare has triggered a rapidly transformed character of contemporary conflicts and war and compelled contesting actors to evolve war-fighting strategies encompassing all instruments of national power. The pattern of recent conflicts reveals that hybrid warfare strategies have been leveraged by state and non-state actors to offset force asymmetry and attain a competitive edge over the adversaries. \u003c\/p\u003e\u003cp\u003eAmongst a wide range of tools of hybrid warfare, social media has emerged as a potent tool of coercion and opinion shaping. During the Russia-Ukraine conflict, Arab Spring revolution and the Galwan and Doklam standoff, social media platforms were exploited extensively to advance the goals of battle of narrative and clog the decision-making. \u003c\/p\u003e\u003cp\u003eThis book endeavours to analyse the perspective of divergent think tanks on hybrid warfare and explore the patterns of exploitation of social media in prosecuting cognitive warfare. Drawing an analogy with the contemporary security environment of India, the author has recommended strategies to mitigate challenges of future threat scenarios and create a resilient information sphere to dominate the cognitive space.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Col Dheeraj Kumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8197691355\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788197691355\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vij Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Col Dheeraj Kumar","offers":[{"title":"Paperback","offer_id":48241689362687,"sku":"9788197691355","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bb11574f-c3d5-4f5f-b5fb-776479e9b32b.jpg?v=1772655527","url":"https:\/\/www.whiterainbookhouse.com\/products\/salience-of-social-media-in-col-dheeraj-kumar-9788197691355","provider":"WR Book House","version":"1.0","type":"link"}