{"product_id":"saudi-marketing-waad-almadaaj-9786030515189","title":"Saudi Marketing","description":"\u003cp\u003e\u003cem\u003eSaudi Marketing\u003c\/em\u003e is a practical and comprehensive guide to modern marketing principles, tailored to entrepreneurs and business owners operating in the Saudi and Arab markets. The book bridges academic marketing theory with real-world business application, presenting marketing not merely as selling and advertising, but as a strategic, structured process that connects products to people effectively and profitably.\u003c\/p\u003e\u003cp\u003eThe author begins by redefining marketing beyond its traditional understanding, drawing on global definitions from institutions such as the American Marketing Association and scholars like Philip Kotler. She emphasizes that marketing is a human-centered activity focused on understanding needs, creating value, and building sustainable relationships with customers.\u003c\/p\u003e\u003cp\u003eThe book systematically explains core marketing concepts including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe difference between customer and consumer\u003c\/li\u003e\n\u003cli\u003eB2B vs. B2C business models\u003c\/li\u003e\n\u003cli\u003eMarketing strategy vs. marketing plan\u003c\/li\u003e\n\u003cli\u003eThe 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence)\u003c\/li\u003e\n\u003cli\u003ePush and pull strategies\u003c\/li\u003e\n\u003cli\u003eBrand identity and branding\u003c\/li\u003e\n\u003cli\u003eCustomer persona development\u003c\/li\u003e\n\u003cli\u003eProduct launch strategies\u003c\/li\u003e\n\u003cli\u003eSocial media marketing and modern approaches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA major focus of the book is on building a strong marketing strategy that aligns company vision, goals, resources, and market positioning. It highlights the importance of understanding customer psychology, designing compelling purchasing experiences, and developing powerful brand identities that go beyond logos to emotional and experiential value.\u003c\/p\u003e\u003cp\u003eThrough practical examples - from global brands like Apple and Coca-Cola to regional marketing cases - the author illustrates how marketing can transform low-performing businesses into successful and competitive brands. The writing style is clear, instructive, and action-oriented, making it suitable both as an educational resource and as a hands-on business manual.\u003c\/p\u003e\u003cp\u003eOverall, \u003cem\u003eSaudi Marketing\u003c\/em\u003e is a strategic roadmap for entrepreneurs seeking to compete effectively in a dynamic, highly competitive marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Waad Almadaaj\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6030515187\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786030515189\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Madarek Company for Publishing and Distributi\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.35d","brand":"Waad Almadaaj","offers":[{"title":"Paperback","offer_id":48440746475775,"sku":"9786030515189","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_790f24fc-a8f5-4e07-90fd-da87de9b3627.jpg?v=1777184529","url":"https:\/\/www.whiterainbookhouse.com\/products\/saudi-marketing-waad-almadaaj-9786030515189","provider":"WR Book House","version":"1.0","type":"link"}