{"product_id":"saving-community-journalism-penelope-muse-abernathy-9781469615424","title":"Saving Community Journalism: The Path to Profitability","description":"America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In \u003ci\u003eSaving Community Journalism\u003c\/i\u003e, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. \u003cbr\u003e\u003cbr\u003eExamining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--\u003ci\u003eSaving Community Journalism\u003c\/i\u003e is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Penelope Muse Abernathy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1469615428\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781469615424\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 02\/15\/2014 pg. 116\u003cbr\u003e\u003ci\u003eNew York Review of Books\u003c\/i\u003e 06\/04\/2015 pg. 43","brand":"Penelope Muse Abernathy","offers":[{"title":"Hardcover","offer_id":43935448203519,"sku":"9781469615424","price":37.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6e4db8a9-5c57-43b2-ac68-0570711679be.jpg?v=1681419856","url":"https:\/\/www.whiterainbookhouse.com\/products\/saving-community-journalism-penelope-muse-abernathy-9781469615424","provider":"WR Book House","version":"1.0","type":"link"}