{"product_id":"say-hello-to-the-bad-marc-raimondi-9781668013755","title":"Say Hello to the Bad Guys: How Pro-Wrestling's New World Order Changed America","description":"\u003cb\u003eFrom ESPN reporter Marc Raimondi comes a compelling, gripping narrative history of professional wrestling's legendary faction, The NWO (New World Order), from their inception in 1996 to their influence on American pop culture today.\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO. \u003cp\u003e\u003c\/p\u003eThe NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase. It started with an ingenious storyline starring Scott Hall, Kevin Nash, and the titular Hollywood Hogan--Hulk Hogan gone bad. Together, they formed a new era of characters to root for: The Bad Guys. \u003cp\u003e\u003c\/p\u003eNever before had audiences cheered for the villains, rooting for them over the heroes. The NWO broke down wrestling's fourth wall in a clever new way, blurring the lines between fiction and reality. And suddenly, watching professional wrestling not only became socially acceptable, but a necessity if you wanted to stay up to date with pop culture. Their impact was infectious and long-lasting. It was entertainment that shaped a generation. \u003cp\u003e\u003c\/p\u003eWritten by Marc Raimondi, a current ESPN reporter with nearly twenty years of experience in journalism, this narrative history explores professional wrestling's most popular faction and how their existence influenced American culture like never before.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc Raimondi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1668013754\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668013755\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.91d","brand":"Marc Raimondi","offers":[{"title":"Hardcover","offer_id":45898071605503,"sku":"9781668013755","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3a0c00c3-a8b3-40aa-93fd-eb0d91c97daa.jpg?v=1721375438","url":"https:\/\/www.whiterainbookhouse.com\/products\/say-hello-to-the-bad-marc-raimondi-9781668013755","provider":"WR Book House","version":"1.0","type":"link"}