{"product_id":"say-what-they-cant-unhear-tamsen-webster-9781774583531","title":"Say What They Can't Unhear: The 9 Principles of Lasting Change","description":"\u003cp\u003eChange isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can't unhear. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine \"persuasion proverbs,\" Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers. \u003cp\u003e\u003c\/p\u003eIf you're looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then \u003ci\u003eSay What They Can't Unhear\u003c\/i\u003e is the resource you need in your back pocket. \u003cp\u003e\u003c\/p\u003eTamsen Webster is also the author of \u003ci\u003eFind Your Red Thread.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tamsen Webster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1774583534\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774583531\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Books, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/08\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 5.00w x 1.00d","brand":"Tamsen Webster","offers":[{"title":"Paperback","offer_id":46136295063807,"sku":"9781774583531","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_41613a19-a667-4806-bfb2-7e1a22f797fb.jpg?v=1726416256","url":"https:\/\/www.whiterainbookhouse.com\/products\/say-what-they-cant-unhear-tamsen-webster-9781774583531","provider":"WR Book House","version":"1.0","type":"link"}