{"product_id":"scaling-procedures-richard-g-netemeyer-9780761920274","title":"Scaling Procedures: Issues and Applications","description":"\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003eScaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.\u003c\/p\u003e \u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003eScaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard G. Netemeyer, William O. Bearden, Subhash Sharma\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761920277\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761920274\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.12w x 0.50d","brand":"Richard G. Netemeyer","offers":[{"title":"Paperback","offer_id":43947097882879,"sku":"9780761920274","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_18125461-6f28-4937-a1f4-2306968b5f1f.jpg?v=1681516700","url":"https:\/\/www.whiterainbookhouse.com\/products\/scaling-procedures-richard-g-netemeyer-9780761920274","provider":"WR Book House","version":"1.0","type":"link"}