{"product_id":"scaling-the-tail-seung-ho-park-9781137543530","title":"Scaling the Tail: Managing Profitable Growth in Emerging Markets","description":"This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \"scaling the tail.\" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137543531\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137543530\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 163\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.44d","brand":"Seung Ho Park","offers":[{"title":"Hardcover","offer_id":47419437580543,"sku":"9781137543530","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_844ee8cb-9631-49ed-82be-d74902952f7c.jpg?v=1761511500","url":"https:\/\/www.whiterainbookhouse.com\/products\/scaling-the-tail-seung-ho-park-9781137543530","provider":"WR Book House","version":"1.0","type":"link"}