{"product_id":"scaling-your-startup-peter-s-cohan-9781484243114","title":"Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion","description":"Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.\u003cbr\u003eTo oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eDiscover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling\u003c\/li\u003e\n\u003cli\u003eRead case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them\u003c\/li\u003e\n\u003cli\u003eDiscover principles of successful scaling through comparisons of successfuland less successful companies \u003c\/li\u003e\n\u003cli\u003eUse the Scaling Quotient to assess your startup's readiness to grow\u003c\/li\u003e\n\u003cli\u003eFollow a road map for turning your idea into a company that can change the world\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cbr\u003eEntrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter S. Cohan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1484243110\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781484243114\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 273\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.61d","brand":"Peter S. Cohan","offers":[{"title":"Paperback","offer_id":43936139870463,"sku":"9781484243114","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1f02e705-2070-4c9d-ad1d-25c2d95b345e.jpg?v=1681423815","url":"https:\/\/www.whiterainbookhouse.com\/products\/scaling-your-startup-peter-s-cohan-9781484243114","provider":"WR Book House","version":"1.0","type":"link"}