{"product_id":"scenarios-kees-van-der-heijden-9780470023686","title":"Scenarios: The Art of Strategic Conversation","description":"Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication \u003ci\u003eScenarios\u003c\/i\u003e is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The \u003ci\u003eSecond Edition\u003c\/i\u003e changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kees Van Der Heijden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470023686\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470023686\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.26w x 1.08d","brand":"Kees Van Der Heijden","offers":[{"title":"Hardcover","offer_id":43946652926207,"sku":"9780470023686","price":63.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_95e58725-b329-43af-a88e-f8c9d6bdb40a.jpg?v=1681514366","url":"https:\/\/www.whiterainbookhouse.com\/products\/scenarios-kees-van-der-heijden-9780470023686","provider":"WR Book House","version":"1.0","type":"link"}