{"product_id":"school-communication-that-works-kenneth-s-desieghardt-9781475805833","title":"School Communication that Works: A Patron-focused Approach to Delivering Your Message","description":"The foundation of successful school district\/community relationships is communication that focuses on what most interests average residents - no matter what you, as a school district leader, believe they should be interested in. Communicate in their language, at their level of interest, and at their pace, and you and your patrons will soon be headed in the same direction more often than not. \u003cp\u003e\u003c\/p\u003eBased on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out. \u003cp\u003e\u003c\/p\u003eHighlights of the book: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn easy-to-follow organizing principle (The Patron Information Pyramid(TM)) that sorts school communication topics into three categories - Essential, Important, and As-Needed.\u003c\/li\u003e\n\u003cli\u003eCase studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth.\u003c\/li\u003e\n\u003cli\u003eInformation targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicate\u003c\/li\u003e\n\u003cli\u003eA summary of Key Points at the end of each chapter, providing an \"at a glance\" review of the information shared.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenneth S. Desieghardt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1475805837\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781475805833\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e R \u0026amp; L Education\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/13\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.50d","brand":"Kenneth S. Desieghardt","offers":[{"title":"Paperback","offer_id":44065845182719,"sku":"9781475805833","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a0114ae9-79ce-4542-a29a-94984538b9f7.jpg?v=1685403834","url":"https:\/\/www.whiterainbookhouse.com\/products\/school-communication-that-works-kenneth-s-desieghardt-9781475805833","provider":"WR Book House","version":"1.0","type":"link"}