{"product_id":"science-and-the-media-massimiano-bucchi-9780415189521","title":"Science and the Media: Alternative Routes to Scientific Communications","description":"In the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain \"internal\" crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE\/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of \"public science.\" Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi's theories on scientific communication in the media are a valuable contribution to the current debate on this subject.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Massimiano Bucchi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415189527\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415189521\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.56h x 6.46w x 0.70d","brand":"Massimiano Bucchi","offers":[{"title":"Hardcover","offer_id":48064877953279,"sku":"9780415189521","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_26b2532b-7da6-483f-9410-f2313ec30591.jpg?v=1768671640","url":"https:\/\/www.whiterainbookhouse.com\/products\/science-and-the-media-massimiano-bucchi-9780415189521","provider":"WR Book House","version":"1.0","type":"link"}