{"product_id":"science-not-sorcery-rebecca-l-sullivan-9798994409107","title":"Science, Not Sorcery: Behavioral Economics for Marketers","description":"\u003cp\u003eGreat marketing strategy looks like magic to the uninitiated. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners. In Science, Not Sorcery: Behavioral Economics for Marketers, Sullivan pulls back this shroud of obscurity to offer a pragmatic guide to behavioral economics that will help marketers create smarter, more effective strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book illustrates how insights from behavioral economics can help marketers become more effective at addressing a wide range of challenges, including storytelling, emotional engagement, beating the competition, customer retention, marketing research, and planning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUse insights from behavioral economics to make your clients think you're a magician! \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca L. Sullivan\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994409107\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Olive, Ember \u0026amp; Ink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 460\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.02d","brand":"Rebecca L. Sullivan","offers":[{"title":"Paperback","offer_id":48443141521663,"sku":"9798994409107","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eceddb64-dd0c-4d7f-8aae-875ae3e560d3.jpg?v=1777202114","url":"https:\/\/www.whiterainbookhouse.com\/products\/science-not-sorcery-rebecca-l-sullivan-9798994409107","provider":"WR Book House","version":"1.0","type":"link"}