{"product_id":"scientific-advertising-claude-hopkins-9780997644920","title":"Scientific Advertising: In a Digital World","description":"Scientific Advertising in a Digital World, is based on the popular marketing book \"Scientific Advertising\" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claude Hopkins, Barbara Aun Anderson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0997644923\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780997644920\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Barbara Aun Anderson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.25d","brand":"Claude Hopkins","offers":[{"title":"Paperback","offer_id":43947663130879,"sku":"9780997644920","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a7ddfcc1-066f-40fd-b60a-8ab55638c057.jpg?v=1681520051","url":"https:\/\/www.whiterainbookhouse.com\/products\/scientific-advertising-claude-hopkins-9780997644920","provider":"WR Book House","version":"1.0","type":"link"}