{"product_id":"scientific-advertising-claude-hopkins-9781603868044","title":"Scientific Advertising","description":"\u003cp\u003eThis Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claude Hopkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1603868046\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781603868044\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Merchant Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 88\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Claude Hopkins","offers":[{"title":"Hardcover","offer_id":44045372653823,"sku":"9781603868044","price":14.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a8a99120-2fbe-4ae8-9d8d-411f4b412840.jpg?v=1684978358","url":"https:\/\/www.whiterainbookhouse.com\/products\/scientific-advertising-claude-hopkins-9781603868044","provider":"WR Book House","version":"1.0","type":"link"}