{"product_id":"scientific-advertising-claude-hopkins-9798890969781","title":"Scientific Advertising","description":"\u003cp\u003e\u003cstrong\u003e\"Scientific Advertising\"\u003c\/strong\u003e by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claude Hopkins\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798890969781\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lushena Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 92\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Claude Hopkins","offers":[{"title":"Hardcover","offer_id":48460125733119,"sku":"9798890969781","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2f7e4168-7947-48c1-8a21-654d7bdd81e3.jpg?v=1777413231","url":"https:\/\/www.whiterainbookhouse.com\/products\/scientific-advertising-claude-hopkins-9798890969781","provider":"WR Book House","version":"1.0","type":"link"}