{"product_id":"scientific-writing-20-jean-luc-lebrun-9789814350594","title":"Scientific Writing 2.0: A Reader and Writer's Guide","description":"The book helps scientists write papers for scientific journals. Using the key parts of typical scientific papers (Title, Abstract, Introduction, Visuals, Structure, and Conclusions), it shows through numerous examples, how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized. To enable the writer to assess whether these parts are well written from a reader's perspective, the book also offers practical metrics in the form of six checklists, and even an original Java application to assist in the evaluation.The focus of the book is on self- and reader-assisted assessment of the scientific journal article. It is also the first time that a book on scientific writing takes a human factor view of the reading task and the reader scientist. By revealing and addressing the physiological causes that create substantial reading difficulties, namely limited reader memory, attention span, and patience, the book guarantees that writing will gain the much coveted reader-centered quality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean-Luc Lebrun\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9814350591\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789814350594\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 0.80d","brand":"Jean-Luc Lebrun","offers":[{"title":"Hardcover","offer_id":44079710765311,"sku":"9789814350594","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6c1bfde-7cb9-4d6b-ae20-914413974d7f.jpg?v=1685482698","url":"https:\/\/www.whiterainbookhouse.com\/products\/scientific-writing-20-jean-luc-lebrun-9789814350594","provider":"WR Book House","version":"1.0","type":"link"}