{"product_id":"scorecard-marketing-daniel-priestley-9781781337998","title":"Scorecard Marketing: The four-step playbook for getting better leads and bigger profits","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBUSINESS SUCCESS STARTS WITH LEAD GENERATION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRead \u003cem\u003eScorecard Marketing \u003c\/em\u003eand learn how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePredictably generate large numbers of warm leads every week\u003c\/li\u003e\n\u003cli\u003eCollect data and recognise buying signals early\u003c\/li\u003e\n\u003cli\u003eIdentify the underlying reasons each individual might want your offer\u003c\/li\u003e\n\u003cli\u003eTreat every customer in a personalised way\u003c\/li\u003e\n\u003cli\u003eCreate a permanent digital asset that improves your marketing and sales results for years to come\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Priestley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781337993\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781337998\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 5.00w x 0.40d","brand":"Daniel Priestley","offers":[{"title":"Paperback","offer_id":44138464444671,"sku":"9781781337998","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cac1f75f-9e34-4da8-9346-a41c8d9316a1.jpg?v=1687899803","url":"https:\/\/www.whiterainbookhouse.com\/products\/scorecard-marketing-daniel-priestley-9781781337998","provider":"WR Book House","version":"1.0","type":"link"}