{"product_id":"scoring-points-clive-humby-9780749453381","title":"Scoring Points: How Tesco Continues to Win Customer Loyalty","description":"\u003cp\u003e\u003cb\u003eScoring Points\u003c\/b\u003e is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eScoring Points \u003c\/b\u003eis one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ken Russell, Eric Barends, Tim Phillips\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749453389\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749453381\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2008 pg. 123","brand":"Ken Russell","offers":[{"title":"Paperback","offer_id":43925874573567,"sku":"9780749453381","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_944b758b-8505-4a95-a4d0-e07af7ce55de.jpg?v=1681079886","url":"https:\/\/www.whiterainbookhouse.com\/products\/scoring-points-clive-humby-9780749453381","provider":"WR Book House","version":"1.0","type":"link"}