{"product_id":"screening-neoliberalism-ignacio-m-s-nchez-prado-9780826519665","title":"Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012","description":"Cavernous, often cold, always dark, with the lingering smell of popcorn in the air: the experience of movie-going is universal. The cinematic experience in Mexico is no less profound, and has evolved in complex ways in recent years. Films like \u003ci\u003eY Tu Mama Tambien, El Mariachi, Amores Perros\u003c\/i\u003e, and the work of icons like Guillermo del Toro and Salma Hayek represent much more than resurgent interest in the cinema of Mexico. In \u003ci\u003eScreening Neoliberalism\u003c\/i\u003e, Ignacio Sanchez Prado explores precisely what happened to Mexico's film industry in recent decades. Far from just a history of the period, \u003ci\u003eScreening Neoliberalism\u003c\/i\u003e explores four deep transformations in the Mexican film industry: the decline of nationalism, the new focus on middle-class audiences, the redefinition of political cinema, and the impact of globalization. This analysis considers the directors and films that have found international notoriety as well as those that have been instrumental in building a domestic market. \u003ci\u003eScreening Neoliberalism\u003c\/i\u003e exposes the consequences of a film industry forced to find new audiences in Mexico's middle-class in order to achieve economic and cultural viability.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ignacio M. S疣chez Prado\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0826519660\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780826519665\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vanderbilt University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.90w x 0.90d","brand":"Ignacio M. S疣chez Prado","offers":[{"title":"Paperback","offer_id":44120373985535,"sku":"9780826519665","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a8ec59ff-e0e7-4f97-8599-4787cfc203fb.jpg?v=1687413973","url":"https:\/\/www.whiterainbookhouse.com\/products\/screening-neoliberalism-ignacio-m-s-nchez-prado-9780826519665","provider":"WR Book House","version":"1.0","type":"link"}