{"product_id":"scroll-jason-mcilrath-9798266230606","title":"Scroll: How You Became the Product","description":"\u003cp\u003eYou thought you were just scrolling. In reality, you were being sold.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eScroll: How You Became the Product\u003c\/i\u003e peels back the glossy screen of social media and online life to expose a hard truth: in the attention economy, you are not the customer-you're the merchandise.\u003c\/p\u003e\u003cp\u003eWith sharp wit and a slightly sarcastic edge, Jason McIlrath takes you on a tour of the digital marketplace where your clicks, likes, and late-night searches are worth more than you realize. From the rise of the \"like\" button to the eerie accuracy of algorithms that know you better than your family, this book shows how habits, emotions, and even identities have been packaged and auctioned off to the highest bidder.\u003c\/p\u003e\u003cp\u003eYou'll laugh, you'll cringe, and you'll recognize yourself in these pages as McIlrath unpacks: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhy \"free\" apps are anything but free.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow your scroll patterns are engineered like casino slot machines.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe way joy, fear, anger, and even grief are monetized in real time.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy the algorithm's version of you is more valuable than the real one.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhether escape from this cycle is even possible-or just another product to sell.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEqual parts cultural critique and wake-up call, \u003ci\u003eScroll\u003c\/i\u003e isn't here to tell you to throw your phone into the ocean. It's here to make you aware of the invisible transactions happening every time you swipe.\u003c\/p\u003e\u003cp\u003eBecause the truth is simple: you don't own the feed-the feed owns you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason McIlrath\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798266230606\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 356\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.74d","brand":"Jason McIlrath","offers":[{"title":"Paperback","offer_id":48997156913407,"sku":"9798266230606","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/scroll-jason-mcilrath-9798266230606","provider":"WR Book House","version":"1.0","type":"link"}