{"product_id":"seafood-and-aquaculture-marketing-handbook-carole-r-engle-9781118845509","title":"Seafood and Aquaculture Marketing Handbook","description":"\u003cb\u003eSEAFOOD AND AQUACULTURE MARKETING HANDBOOK\u003c\/b\u003e \u003cp\u003eAquaculture, the farming of aquatic animals and plants, and other seafood business continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The \u003ci\u003eSeafood and Aquaculture Marketing Handbook\u003c\/i\u003e provides the reader with a comprehensive yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. \u003c\/p\u003e\u003cp\u003eMarkets for aquaculture and seafood products are diverse, dynamic, and complex. The \u003ci\u003eSeafood and Aquaculture Marketing Handbook\u003c\/i\u003e presents fundamental principles of marketing with specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. \u003c\/p\u003e\u003cp\u003eThis book is an essential reference for all aquaculture seafood business as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. \u003c\/p\u003e\u003cp\u003eWritten by authors with vast experience in international marketing for aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carole R. Engle, Kwamena K. Quagrainie, Madan M. Dey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118845501\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118845509\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 6.80w x 1.00d\u003c\/p\u003e","brand":"Carole R. Engle","offers":[{"title":"Hardcover","offer_id":46738997707007,"sku":"9781118845509","price":139.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9b8dba8-2a78-4289-a6a2-ff61e5be03ba.jpg?v=1743276901","url":"https:\/\/www.whiterainbookhouse.com\/products\/seafood-and-aquaculture-marketing-handbook-carole-r-engle-9781118845509","provider":"WR Book House","version":"1.0","type":"link"}