{"product_id":"search-never-sleeps-jonathan-guy-9781838425890","title":"Search Never Sleeps: Learn how three simple rules can change the way your website is found","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eSearch Never Sleeps\u003c\/em\u003e\u003c\/strong\u003e brings SEO (Search Engine Optimisation) back to basics with Jonathan's straightforward and insightful explanation of the three rules of the world's most popular search engine, Google.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInformative, engaging, and user-friendly, this comprehensive guide to simplifies complex SEO topics, delves into the history of SEO, and expertly dispels common myths and misconceptions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis low-tech and practical approach ensures SEO amateurs and specialists alike can begin to understand how search engines work and, more importantly, why they operate the way they do.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy delving into the \u003cem\u003e'why'\u003c\/em\u003e instead of focusing solely on the \u003cem\u003e'what'\u003c\/em\u003e, Search Never Sleeps emphasises the value of effective, sustainable, and ethical SEO for SMEs (small and medium-sized enterprises).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLearn how: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e3 Rules govern how search engines will rank your website\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSimple changes can make a massive difference \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTo get the maximum return for the minimum effort\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTo successfully manage what your SEO Agency do for you\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTo ask the right questions of your web developers\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou can understand the essentials of SEO - this book will show you how.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFeaturing real-life examples, key takeaways, clear case studies, simple diagrams, and a whole host of useful tips that anyone can put into practice, Search Never Sleeps artfully covers the SEO essentials as well as more complex topics for advanced SEO technicians.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Guy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1838425896\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781838425890\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lagan Valley Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.67d","brand":"Jonathan Guy","offers":[{"title":"Paperback","offer_id":44583855063295,"sku":"9781838425890","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_29232ed3-92fb-491c-9ea9-3625d326e799.jpg?v=1701883917","url":"https:\/\/www.whiterainbookhouse.com\/products\/search-never-sleeps-jonathan-guy-9781838425890","provider":"WR Book House","version":"1.0","type":"link"}