{"product_id":"secret-formulas-of-the-wizard-roy-h-williams-9781885167408","title":"Secret Formulas of the Wizard of Ads: Turning Paupers Into Princes and Lead Into Gold","description":"\u003cp\u003e\u003cb\u003ePeople love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 100 chapters full of wit, wisdom, and uncommon good sense, \u003cem\u003eSecret Formulas\u003c\/em\u003e conjures up more of the Wizard's provocative observations on advertising, business, and life that wong \u003cem\u003eThe Wizard of Ads\u003c\/em\u003e last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite!\u003c\/p\u003e\u003cp\u003eThe Wizards's secret formulas will show: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to find a champion to sell your ideas\u003c\/li\u003e\n\u003cli\u003eWhy targeting your market can be a big mistake\u003c\/li\u003e\n\u003cli\u003eWhy bankers think backwards\u003c\/li\u003e\n\u003cli\u003eWhy being \"out of style\" can be profitable\u003c\/li\u003e\n\u003cli\u003eHow to write miraculous ads\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roy H. Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1885167407\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781885167408\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bard Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.17h x 10.08w x 1.18d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 09\/01\/1999 pg. 49\u003cbr\u003e\u003ci\u003eBeyond the Cover Author Interv\u003c\/i\u003e 10\/01\/1999 pg. 22","brand":"Roy H. Williams","offers":[{"title":"Hardcover","offer_id":43989514223871,"sku":"9781885167408","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_66ff0083-aac4-41fc-8b24-6e7bae31b3e4.jpg?v=1683299935","url":"https:\/\/www.whiterainbookhouse.com\/products\/secret-formulas-of-the-wizard-roy-h-williams-9781885167408","provider":"WR Book House","version":"1.0","type":"link"}