{"product_id":"secret-service-marketing-laura-de-lacy-9780645068306","title":"Secret Service Marketing: The Underground Guide to Modern Marketing for Small Skill-or-Service Businesses","description":"\u003cp\u003eDiscover the underground insights of \u003cstrong\u003e\u003cem\u003eSecret Service Marketing\u003c\/em\u003e\u003c\/strong\u003e, the first book in the highly anticipated \u003cstrong\u003e\u003cem\u003eSecret Service Business Series\u003c\/em\u003e\u003c\/strong\u003e. This unique trilogy is crafted to empower and equip the world's most significant yet underserved business sector-small skill-or-service businesses (SSBs). \u003c\/p\u003e\u003cp\u003eComprising a substantial portion of the global business population, small skill-or-service businesses are vital to our economy but go largely unsupported. Due to a lack of SSB-specific education, investment and expertise, the millions of individuals who own an SSB can find themselves frustrated and floundering with nowhere to turn... until now. \u003c\/p\u003e\u003cp\u003eDeveloped over a decade, \u003cstrong\u003e\u003cem\u003eThe\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e\u003cem\u003eSecret Service Business Series\u003c\/em\u003e\u003c\/strong\u003e reveals the intel required to build a strong skill-or-service business in a post-pandemic, screen-centric world. \u003c\/p\u003e\u003cp\u003eBook one, \u003cstrong\u003e\u003cem\u003eSecret Service Marketing\u003c\/em\u003e\u003c\/strong\u003e, is a no-nonsense guide to SSB marketing, business modelling and mindset management, ideal for frustrated or flailing SSB owners and the service providers striving to support them. \u003c\/p\u003e\u003cp\u003eGrounded in the reality of running an underperforming business, \u003cstrong\u003e\u003cem\u003eSecret Service Marketing\u003c\/em\u003e\u003c\/strong\u003e contains insights, instructions and carefully crafted 'Recovery Missions' to generate maximum impact and lasting change on a tight budget. \u003c\/p\u003e\u003cp\u003eWith this book and its sister guides, \u003cstrong\u003e\u003cem\u003eThe Secret Service Website Formula \u003c\/em\u003e\u003c\/strong\u003eand \u003cstrong\u003e\u003cem\u003eThe Modern Marketing Arsenal\u003c\/em\u003e\u003c\/strong\u003e, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laura de Lacy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0645068306\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780645068306\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Secret Service Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 382\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.85d","brand":"Laura de Lacy","offers":[{"title":"Paperback","offer_id":46199337255167,"sku":"9780645068306","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8b43c5ea-6d37-4eaa-b792-a276a0f6f712.jpg?v=1727925760","url":"https:\/\/www.whiterainbookhouse.com\/products\/secret-service-marketing-laura-de-lacy-9780645068306","provider":"WR Book House","version":"1.0","type":"link"}