{"product_id":"secrets-of-a-top-seo-pd-gates-9781720320104","title":"Secrets of a Top SEO Pro: Learn Local Search Engine Optimization While on a Short Flight","description":"\u003cp\u003eThis book is for anyone who wants to execute their own SEO. \u003c\/p\u003e \u003cp\u003eIt's also for anyone who has ever been screwed by an SEO company and flushed money down the toilet with a campaign that didn't get results or left you in worse shape than you were in before hiring them-meaning you got penalized by Google  \u003c\/p\u003e \u003cp\u003eThis book will help you do your own SEO, or help you hire a good SEO company if you don't have the time or energy to do it yourself. The key message here? Get educated. I can't emphasize enough how important it is for you to be informed before hiring an SEO company. You need to be knowledgeable enough to distinguish truth from BS; you don't have to pass the Bar or get a PHD to call yourself an SEO professional. Any random Joe can start an SEO company. \u003c\/p\u003e \u003cp\u003eI have tried to strike a balance between being so overly simplistic that everyone can understand-but the information I provide isn't truly actionable-versus getting so technical and advanced that only someone who has been doing SEO full time for a decade could understand what I am talking about. When introducing a concept that might be unfamiliar for a decent percentage of the readers, I have tried to include a link so you can learn more about it. \u003c\/p\u003e \u003cp\u003eThis is not a step-by-step guide. It's more of a resource to leverage in order to understand core SEO principles, gather killer techniques that businesses can leverage, and learn to steer clear of the mistakes that I have seen hundreds of others make that have gigantic negative consequences. \u003c\/p\u003e \u003cp\u003eWhat You Will Learn\u003c\/p\u003e \u003cp\u003eHere's an overview of some of the essential topics covered that will put you on the winning side of the SEO game: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat to do if you get penalized\u003c\/li\u003e \u003cli\u003eHow to select a good SEO company\u003c\/li\u003e \u003cli\u003eThe items that factor into what I call your \"Total Web Presence\" \u003c\/li\u003e \u003cli\u003eThe danger of bad links and how to repair them\u003c\/li\u003e \u003cli\u003eWhy stability and consistency is a big deal\u003c\/li\u003e \u003cli\u003eThe importance of and how to obtain online reviews\u003c\/li\u003e \u003cli\u003eWhat blogging can and can't do for you\u003c\/li\u003e \u003cli\u003eWhy you should consider having a YouTube channel\u003c\/li\u003e \u003cli\u003eHow social media helps your ranking on Google\u003c\/li\u003e \u003cli\u003eHow and when to use paid search\u003c\/li\u003e \u003cli\u003eWhat not to waste your time on\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you are a Do-It-Yourselfer ready to try SEO on your own, or a small business owner who plans on hiring a company, reading this guide will familiarize you with the nuts and bolts so that you end up with a site that puts you out there in front of your customers when they need you.\u003c\/p\u003e \u003cp\u003eI know how busy people are, so I have tried to be as concise as possible. I think that you will be able to read the whole book in one nonstop domestic flight. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pd Gates\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1720320101\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781720320104\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/08\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.21d","brand":"Pd Gates","offers":[{"title":"Paperback","offer_id":44058956267775,"sku":"9781720320104","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1954336e-20d4-4973-8667-d96e3c9456a1.jpg?v=1685055434","url":"https:\/\/www.whiterainbookhouse.com\/products\/secrets-of-a-top-seo-pd-gates-9781720320104","provider":"WR Book House","version":"1.0","type":"link"}