{"product_id":"secrets-of-the-softer-side-lois-carter-crawford-9780974251141","title":"Secrets of the Softer Side of Selling, Second Edition","description":"Whether you're early in your career or an old pro, authors Don and Lois Crawford show you how to achieve your goals-even if you never believed it was possible. If you're new to sales, or you own a business and have finally figured out that your job title really includes \"sales director\" or \"sales rep,\" this book could be the flat-out best book you'll ever read. Secrets of the Softer Side of Selling, Second Edition is laid out in easy-to-read chapters. Each chapter has an exercise section to help you practice the skill or technique. There are proven self-evaluation drills that challenge you to increase your strengths and overcome your weaknesses. Here's what you'll learn: -The \"secret\" six-step sales process -Simple ways to build rapport -How to discover the prospect's budget -Simple buyer behaviors to watch for -When to make a sales presentation -When to stop selling -How to make cold calls fun -How to handle the competition -How to manage customers for life -When to fire your customers\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lois Carter Crawford,Donald Stuart Crawford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0974251143\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780974251141\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marketing Idea Shop\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.44d","brand":"Lois Carter Crawford","offers":[{"title":"Paperback","offer_id":48443756249343,"sku":"9780974251141","price":19.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e8154443-c29e-4cb0-9f91-132773cb630b.jpg?v=1777207629","url":"https:\/\/www.whiterainbookhouse.com\/products\/secrets-of-the-softer-side-lois-carter-crawford-9780974251141","provider":"WR Book House","version":"1.0","type":"link"}