{"product_id":"seducing-strangers-josh-weltman-9780761181750","title":"Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)","description":"\u003cb\u003eHow to get someone, somewhere, to do something.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and \"Mad Men\" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. \u003cbr\u003e Here's how you can do it. And do it better.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Josh Weltman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 076118175X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761181750\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Workman Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.90w x 0.70d","brand":"Josh Weltman","offers":[{"title":"Paperback","offer_id":44044533956863,"sku":"9780761181750","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f60000a4-a433-400f-b93c-f84d1944e4f6.jpg?v=1684973406","url":"https:\/\/www.whiterainbookhouse.com\/products\/seducing-strangers-josh-weltman-9780761181750","provider":"WR Book House","version":"1.0","type":"link"}