{"product_id":"seducing-the-subconscious-robert-heath-9780470974889","title":"Seducing the Subconscious: The Psychology of Emotional Influence in Advertising","description":"\u003cb\u003eOur relationship with ads: it's complicated\u003c\/b\u003e \u003cp\u003eA must-read for anyone intrigued by the role and influence of the ad world, \u003ci\u003eSeducing the Subconscious\u003c\/i\u003e explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, \u003ci\u003eSeducing the Subconscious\u003c\/i\u003e shows us just how strange and complicated our relationship is with the ads we see every day.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Heath\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470974885\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470974889\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/09\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2012","brand":"Robert Heath","offers":[{"title":"Hardcover","offer_id":43919869772031,"sku":"9780470974889","price":41.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_81135efd-a887-4322-8d6e-5e6585827ca2.jpg?v=1680812361","url":"https:\/\/www.whiterainbookhouse.com\/products\/seducing-the-subconscious-robert-heath-9780470974889","provider":"WR Book House","version":"1.0","type":"link"}