{"product_id":"seeing-the-how-allen-p-adamson-9781637742952","title":"Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage","description":"\u003cb\u003eAmong today's most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSeeing the How\u003c\/i\u003e invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today's disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage. \u003cp\u003e\u003c\/p\u003eTwo years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service. We ride in Ubers and stay with our families in Airbnb homes. We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy. We set up meetings with Calendly and pay bills with Venmo. The speed with which these disruptions to \u003ci\u003ehow\u003c\/i\u003e we do things, and the enormous profits that come with changing daily routines, is breakneck and only point the way for other industries to carve out market dominance. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSeeing the How\u003c\/i\u003e brings together data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible. Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors out there, including Netflix, Apple, Warby Parker, and Stitch Fix. \u003cp\u003e\u003c\/p\u003eThese businesses speak to market segments and consumers that are diverse and far-flung. What they share is the extent to which they are \u003ci\u003eexperience \u003c\/i\u003edisruptors. Their successes derive from their ability to make the stuff of daily life different, better, and easier. \u003cp\u003e\u003c\/p\u003eSuccessful experience disruption is the de facto new competitive advantage across all categories. With \u003ci\u003eSeeing the How \u003c\/i\u003eyou'll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allen P. Adamson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637742959\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637742952\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/02\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.10d","brand":"Allen P. Adamson","offers":[{"title":"Hardcover","offer_id":44080091398399,"sku":"9781637742952","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_79b07e7b-ddea-4309-b64a-4858533e8660.jpg?v=1685484898","url":"https:\/\/www.whiterainbookhouse.com\/products\/seeing-the-how-allen-p-adamson-9781637742952","provider":"WR Book House","version":"1.0","type":"link"}