{"product_id":"sell-different-lee-b-salz-9781400222506","title":"Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition","description":"\u003cp\u003e\u003cstrong\u003eGame-changing new strategies to outsmart, outmaneuver, and outsell your competition \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSalespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.\u003c\/p\u003e\u003cp\u003eHow do you stand out from the pack and not just land the account, but \u003cem\u003ewin deals at the prices you want\u003c\/em\u003e?\u003c\/p\u003e\u003cp\u003eLee B. Salz's previous ground-breaking, bestselling book, \u003cem\u003eSales Differentiation, \u003c\/em\u003earmed salespeople with strategies to differentiate both what they sell and how they sell it. \u003cem\u003eSell Different \u003c\/em\u003e provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to \u003cem\u003ewin more deals at the prices you want\u003c\/em\u003e. This book provides you with the tools you need to land new accounts and grow existing ones.\u003c\/p\u003e\u003cp\u003eThe practical, proven strategies presented in \u003cem\u003eSell Different \u003c\/em\u003e include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to defeat your toughest competitor (hint: it's not who you think it is)\u003c\/li\u003e\n\u003cli\u003eAn actionable 16-phase plan to reach and engage elusive prospects\u003c\/li\u003e\n\u003cli\u003eFinding more of your best clients (it's easier than you think)\u003c\/li\u003e\n\u003cli\u003eAcquiring more referrals than you ever dreamed possible\u003c\/li\u003e\n\u003cli\u003eVirtual selling and how to harness its potential\u003c\/li\u003e\n\u003cli\u003eNeutralizing the fear of change that paralyzes buyers and kills deals\u003c\/li\u003e\n\u003cli\u003eStructuring pilot programs that advance your deals\u003c\/li\u003e\n\u003cli\u003eIdentifying the critical person needed to win more deals at the prices you want\u003c\/li\u003e\n\u003cli\u003eSolving closing problems and fixing the real issue limiting your success\u003c\/li\u003e\n\u003cli\u003eDissecting and resolving the most challenging sales objection -- price \u003c\/li\u003e\n\u003cli\u003eWhat 99.999% of salespeople don't do, but should\u003c\/li\u003e\n\u003cli\u003eExpanding account relationships to explode revenue and lock out the competition\u003c\/li\u003e\n\u003cli\u003eHow to address a major flaw when comparing salespeople with professional athletes\u003c\/li\u003e\n\u003cli\u003eAnd much, much more \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lee B. Salz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1400222508\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781400222506\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.40w x 1.00d","brand":"Lee B. Salz","offers":[{"title":"Hardcover","offer_id":44042897948927,"sku":"9781400222506","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_704d565b-d91d-490b-bb5a-87b95ec6af6c.jpg?v=1684964149","url":"https:\/\/www.whiterainbookhouse.com\/products\/sell-different-lee-b-salz-9781400222506","provider":"WR Book House","version":"1.0","type":"link"}