{"product_id":"sell-without-selling-out-andy-paul-9781989603574","title":"Sell Without Selling Out: A Guide to Success on Your Own Terms","description":"\u003cp\u003e\u003cb\u003eForget everything you learned about selling.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePersuasion is not a sales skill--it's a blunt instrument of last resort that sellers use when they don't know how to influence the choices their buyers make. It's the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn't you rather learn how to master the art of selling in, by listening to what your buyers really want? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eSell without Selling Out\u003c\/i\u003e, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller. \u003cp\u003e\u003c\/p\u003eIf you've been told you need to be more \"salesy\" to get ahead in your career, you need this book. \u003cp\u003e\u003c\/p\u003e#DeathToSalesy\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Paul\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1989603572\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781989603574\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Books, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/22\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.90h x 5.00w x 0.70d","brand":"Andy Paul","offers":[{"title":"Paperback","offer_id":44044359696639,"sku":"9781989603574","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_39dd65a4-058d-414a-8cba-12efd8d2e385.jpg?v=1684972399","url":"https:\/\/www.whiterainbookhouse.com\/products\/sell-without-selling-out-andy-paul-9781989603574","provider":"WR Book House","version":"1.0","type":"link"}