{"product_id":"sellchology-ariel-feder-9789655978957","title":"Sellchology: The Key to Human Drive and Decision","description":"\u003cp\u003e\u003cb\u003eCRMs do not close million-dollar deals. People do.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf your entire sales strategy fits inside a CRM, you are already obsolete. AI can now write flawless pitches and optimize contracts in seconds. To survive, your edge can no longer be a sales funnel-it must be your humanity. The future belongs to those who master the psychology of trust, decision, and human drive. \u003cp\u003e\u003c\/p\u003eTraditional sales training focuses on mechanics: processes, org charts, and sales funnels. These are necessary tools, but they won't close a complex, seven-figure deal. By contrast, academic psychology sounds brilliant in theory but proves useless in the field. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSellchology\u003c\/i\u003e is the bridge between psychological theory and sales execution. It translates the profound insights of Viktor Frankl, Abraham Maslow, and Daniel Kahneman into a field-tested playbook for the modern sales professional. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside, you will learn how to: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eIgnite Inspiration \u003c\/b\u003eusing Viktor Frankl's existential psychology to turn customer purpose into a strategic partnership.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eApply Maslow's Framework \u003c\/b\u003eto decode hidden customer fears and translate them into winning value propositions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eCommand the Decision \u003c\/b\u003eusing 25 cognitive shortcuts to override hesitation and close the deal.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eTrain Your Sales Force \u003c\/b\u003eto execute these psychological models during high-pressure sales cycles.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ariel Feder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9655978958\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789655978957\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e A.K.F. Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.41d","brand":"Ariel Feder","offers":[{"title":"Paperback","offer_id":48852849066239,"sku":"9789655978957","price":14.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/sellchology-ariel-feder-9789655978957","provider":"WR Book House","version":"1.0","type":"link"}