{"product_id":"selling-architectural-ideas-tom-porter-9780419232605","title":"Selling Architectural Ideas","description":"\u003cp\u003eAs 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. \u003cem\u003eSelling Architectural Ideas\u003c\/em\u003e explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Porter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0419232605\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780419232605\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Taylor \u0026amp; Francis\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.38h x 8.90w x 0.61d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2001 pg. 201","brand":"Tom Porter","offers":[{"title":"Paperback","offer_id":48112901947647,"sku":"9780419232605","price":105.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fff98c5b-252d-4ccf-9484-1b35498b4d09.jpg?v=1769611711","url":"https:\/\/www.whiterainbookhouse.com\/products\/selling-architectural-ideas-tom-porter-9780419232605","provider":"WR Book House","version":"1.0","type":"link"}